RTD & Hard Seltzer
La Colombe Enters RTD Matcha With Single-Origin Canned Latte Line
La Colombe's new Matcha Latte lineup — Everyday, Strawberry, and Vanilla — hits major retail fridges this month in 11oz…
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RTD & Hard Seltzer
Magic Cactus Launches Higher-Dose SKU Amid Grocery Expansion
Magic Cactus sold out its Higher Desert Edition on pre-order alone, signaling strong off-premise pull for mid-potency h…
RTD & Hard Seltzer
Conte Camillo RTD Cocktails Enter U.S. With Five-SKU Bar-Strength Portfolio
Conte Camillo's full five-cocktail collection — Negroni, Lemon Drop, Cosmo, Old Fashioned, and Espresso Martini — hits …
RTD & Hard Seltzer
David Protein Enters RTD with 30g Protein Milkshake Launch
David Protein's first RTD milkshakes arrive in Vanilla and Chocolate SKUs, each delivering 30g of protein and under 1g …
RTD & Hard Seltzer
Protein Pop Adds Prebiotic SKU for Target Retail Push
Protein Pop Balance, a sparkling clear RTD with 15 grams of protein and added prebiotics, moves the USANA-backed brand …
RTD & Hard Seltzer
Crooked Pop Taps Diageo, Zevia Veteran as CCO for National Push
Crooked Pop has hired Lee Schill, a 25-year CPG veteran with stops at Diageo and Zevia, to build the wholesaler network…
RTD & Hard Seltzer
Boba POPS Launches 8% ABV RTD Line in 3-State Test Market
Unifying Spirits' Pop & Go line hits Wisconsin, Virginia, and Pennsylvania test markets in a 12 oz single-serve cup for…
RTD & Hard Seltzer
Carbliss Converts Limited RTD Pack Into Permanent Portfolio SKU
Carbliss is rolling out the renamed Backyard Bliss Pack — Apple, Cherry, Grape, and Strawberry — nationwide after Circa…
RTD & Hard Seltzer
BeatBox Adds Xtreme Sour Black Cherry to RTD Lineup Nationwide
BeatBox Beverages debuts Xtreme Sour Black Cherry as a limited-time offering across all 50 states, extending a flavored…
RTD & Hard Seltzer
Freixenet Enters RTD Spritz with Solare Launch
Freixenet Solare Spritz marks the sparkling wine giant's first RTD play, positioning the new line at the intersection o…
RTD & Hard Seltzer
Minute Maid Spiked Adds Vodka Lemonade Iced Tea to ARTD Line
Minute Maid Spiked's newest vodka-based SKU rounds out its lemonade sub-lineup with a 5% ABV, no-carbonation format ava…
RTD & Hard Seltzer
Premier Protein Enters Sparkling RTD Soda Set With 15g Whey SKU
Premier Protein's Sparkling Protein Soda rolls into mass and e-commerce channels this August in four flavors, positioni…